Where revenue comes from

Who's coming in

Average completed-visit value by service.

What lifts your average ticket

How this period's appointments resolved.

Booking outcomes

{count} booked appointments worth {value}.

Upcoming bookings

By service and by specialist, this period.

Where revenue came from

{avg} / 5 average across {count, plural, one {# rating} other {# ratings}}

Customer satisfaction

This month

{day} {hour}:00 — {count, plural, one {# booking} other {# bookings}}

Busiest times

Cancellation counts by specialist and service this period.

Where cancellations happen

Payment status of appointments that required a deposit.

Deposit outcomes

No-show counts by specialist and service — spot the patterns worth a deposit or reminder.

Where no-shows happen

No completed or upcoming appointments in this window. Numbers appear as soon as bookings come in — or try a longer period.

Nothing to chart yet

Revenue, bookings, occupancy and client health — with a month forecast and the value Appointer brings back.

Analytics

Revenue & bookings

See revenue trends, occupancy, per-specialist performance, client mix, a month forecast, and the value Appointer brings back — on Pro.

Top-up credits never expire and are used after your weekly allowance runs out.

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I can read your bookings, find revenue, draft offers, and — with your OK — take actions across your portal.

Ask anything about your portal — bookings, clients, revenue — and let the assistant act on it, with your OK. Available on Pro.

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Credit limit reached

Assistant

Untitled chat

Enter your email and we'll send you a link to set a new password.

Reset your password

We're onboarding new businesses in small waves so every team gets the attention it deserves. Leave your email and we'll reach out with an invitation the moment a spot opens up.

Appointer is invite-only · Appointer

Appointer is invite-only right now

Two-step verification

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Enter a new password for your account.

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Pick up where you left off. Your calendar, clients, and workday are exactly where you left them.

Welcome back.

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Sign in

Calendar, clients, payments, and retention — all in one place, so you spend less time managing and more time doing what you do best.

The booking platform for people who run the day.

Create your account · Appointer

Create your account

Please verify your email — we sent a link to {email}.

Verify your email to unlock this

We're confirming your email address.

Verify your email

Thanks — we'll email you an invitation as soon as a spot opens up.

You're on the list

Join the waitlist and we'll send you an invitation as soon as we can.

No invite yet?

Couldn't generate brand

We read your site and pre-fill the controls below — you stay in control.

Generate from your website

The color of text and icons drawn on your brand color (buttons, badges). Auto picks a readable shade; switch to Custom if a light brand color makes it hard to read.

Text on accent

Brand color

embed snippet

Embed snippet

Font

Logo

Couldn't upload logo

Couldn't save branding

Shape

Sidebar treatment

Re-theme your public booking flow to match your brand. Changes apply to your booking link and the embeddable widget.

Branding

The client will be notified by email. This can't be undone.

Cancel this appointment?

The appointment is finalized as a no-show. This counts toward the client's no-show rate and can't be undone.

Mark as no-show?

The full deposit is refunded to the client through the payment provider, and the 3% platform fee is reversed. This can't be undone.

Refund the deposit for this booking?

Stripe could not capture the deposit. The reservation was released automatically.

Deposit payment failed

The client must complete an additional Stripe authentication step before this becomes booked.

Deposit needs 3-D Secure

Reschedule

Client snapshot

No appointments match “{query}”. Try a different search or clear it.

No matches

Try widening the date range, clearing filters, or scheduling a new appointment.

No appointments in this range

New client

New appointment

Manage and track appointments.

Appointments

Send email

Call

Name

Lifecycle history

Notes & tags

Planned visits

This permanently removes the client's name, contact details, notes and tags. Their appointment history stays for your records. This can't be undone.

Delete client?

Export everything stored about this client, or delete their personal data. Deleting anonymizes the client — the visit history stays for your records, but the name and contact details are removed permanently.

Data & privacy

Retention sends

Client details and history.

Summary

Visit history

Marketing SMS

Add a client

Try a different search, clear the lifecycle card, or switch off the Due filter.

No clients match these filters

Share your booking link — every booking adds a client to this list. You can also add one manually.

Your clients will appear here

Name (A–Z)

Everyone who's booked with you — bookings add clients here automatically.

Client book

Something went wrong

Window: last {count} days.

Revenue breakdown

Time travel, manual worker execution, and testing utilities.

Dev tools

Client lifecycle

Billing

Calendar

Clients

Integrations

Locations

Opportunities

Profile

Retention

Services

Staff

Time off

Revenue, retention, and what’s happening today.

Dashboard

API key created

Create API key

We'll stop delivering events to {url}. This can't be undone.

Delete this endpoint?

Send a test event or trigger a booking to see deliveries land here.

No deliveries yet

Recent deliveries

Add endpoint

Endpoint added

Edit endpoint

The key authenticates your code against this workspace. It's shown in full exactly once — store it like a password.

Create an API key

Copy the quick start below — your appointments, clients and services are one request away.

Make your first request

We POST a signed payload to your URL the moment a booking is created, moved or cancelled — no polling.

Add a webhook

How it works

Build custom integrations on the Appointer REST API — read and create appointments, manage clients, browse services and staff, and get signed webhooks the moment things change.

API & webhooks

Create a secret key to authenticate requests to the Appointer REST API. The full key is shown only once.

No API keys yet

API keys

Connect Appointer to the rest of your tools — sync bookings into your CRM or calendar the moment they change, or take bookings from your own website and app through the REST API.

Upgrade to {plan} to use the API

Quick start

Verify a webhook signature

{label} will stop working immediately and can't be restored. Any integration using it will start returning 401 Unauthorized.

Revoke this key?

Add an endpoint and choose the events you care about. We sign every delivery so you can verify it came from Appointer.

No endpoints configured

Webhooks

Notifications

Email and SMS reminders, confirmations, and the full sending history — manage every client message from one place.

Notifications is a Pro feature

No notifications yet

Emails and reminders sent to your clients.

Business name

This is what customers see at the top of your booking page and in every shareable link.

Confirm your business

Finish onboarding to start taking bookings.

Track revenue, occupancy and no-shows as bookings come in.

Add your logo and colours to the booking page.

Turn on booking confirmations and reminders by email and SMS.

Notifications & SMS

Connect a payment provider to require deposits and reduce no-shows.

Take deposits & payments

Win back lapsing clients automatically with rebook campaigns.

Smart retention

Finish the earlier steps so customers can book — then come back here.

Share your booking link and you're live. Here's what you can set up next.

Almost there

You're ready to take bookings 🎉

You're live

Open hours set

Location name

Where you see customers, plus the days and hours you're open. Add more locations any time.

Add your first location

Service name

Each service has a name and a duration. Price and a hold-slot deposit are optional.

Add the services you offer

Set up Appointer